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Rooting the Story in Emotion

The facts in a story should matter only to the extent that they make people feel the proper emotion—and how that emotion serves the narrative. Facts should be eschewed in favor of emotional pleas.

Emotions are ripe for exploitation by good journalists because they cause people to ignore reason and even consider reason irrelevant in decision making. When a journalist makes the story into an emotional appeal, he stands a better chance of compelling people to decide or act on emotion rather than consider the principles, laws, or morals that should define the character of the issue.

Another Vital Practice Employed By:

The New York Slimes
The Clinton News Network
The Boston Global Embarrassment
The Nitwit Broadcasting Company
Huffing and Puffington Post
The Washgington Compost