Even though journalists may be skilled wordsmiths, Central Planning knows best. The talking points they generate will always be the most effective components of your journalism.
Using the official talking points ensures that we all — all journalists around the motherland — will be communicating important ideas in exactly the same way…with key phrases that drive our point home. This uniformity of message is very effective in drilling a specific idea with a specific connotation into the public's collective consciousness. With more people thinking the same way about an issue, based on the consistent message everywhere they come across it, our aims are more easily achieved.